Multichannel Marketing Professional to Join Growing Digital Solutions Company
ATLANTA, GA (November 15, 2016)– Iconic Group, Inc., a digital solutions company, has hired Jaclyn Cannon as the company's first Chief Digital Officer. In her new role, Cannon will oversee all marketing, creative, digital and ecommerce initiatives for Iconic Group's five brands: GradImages, University Photo, WorldWide Photography, MarathonFoto and Backprint.
Prior to joining Iconic Group, Cannon was the Director of Mobile Strategy for Cartoon Network. At the television channel, she was responsible for building and growing the mobile portfolio of products for all Cartoon Network brands. In this role, she developed relationships with major mobile distribution partners and created the product roadmap, pricing structures and marketing strategy for over 30 apps. As a result, the company launched across four mobile platforms, drove 40M+ global downloads and created a profitable new business line to the network.
"We're continuing to invest in innovative digital products and Jaclyn has the combination of creative, marketing and ecommerce experience to lead the effort," said Denise Conroy, President and CEO of Iconic Group. "Our world class executive team is growing and Jaclyn's track record of developing exceptional products to enhance the customer experience is a great addition."
"Iconic Group is the perfect next step for me, and I'm eager to join the industry leader and create new opportunities to reach consumers in different and innovative ways. It's a very exciting time to become a part of the Iconic Group team," said Cannon.
Jaclyn started her career in investment banking with an industry focus on digital and mobile companies. Her investment banking work led her to a digital and mobile start-up for children. As the co-founder, she led the finance, strategy and development of educational mobile apps, online multi-player games and books for children age 6-12. She is a graduate of the University of Mississippi and resides in Atlanta, where Iconic Group is headquartered.
About Iconic Group, Inc.
Iconic Group captures many of the most defining moments in consumers' lives and is a leader in the education, endurance sport and retail experiential photography segments. The company provides professional photography services at 10,000 events and 30,000 shoot dates, taking 53 million consumer images per year under the GradImages, University Photo, WorldWide Photography, MarathonFoto and Backprint brands. Through its unparalleled network of 2,000 photographers and leading edge technology, the company is the best in the business at handling some of the biggest and most complex events across the globe. For more information, visit www.iconicgroup.com.
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Kathleen Hopkins | Brainerd Communicators | 212-986-6667 | hopkins@braincomm.com