Best Selling High School Rings by Balfour get a exclusive Zirconia by Swarovski upgrade
August 8, 2019

The hottest ring styles now available with brilliance-cut gemstones

Dallas, TX (August 8, 2019)– Balfour®, digital retailer and premier provider of school recognition products, today announced its most popular graduation ring styles are now available with Zirconia by Swarovski® stones, giving these rings even more bling.

"As schools head back into session and ring-buying season begins, we are excited to offer this elevated stone option to help students celebrate their achievements," Matt Neeley, Senior Manager of Product Innovation at Balfour said. "This addition is one of many options students now have when choosing a custom jewelry product to commemorate their high school experience."

Balfour announced its exclusive partnership with jewelry-leader Zirconia from Swarovski® earlier this year when it set out to redefine the class ring industry by designing an irresistible collection of women's class rings and necklaces to serve as a gorgeous accessory worn not only during their senior year, but throughout all of high school.

This optional stone upgrade gives both the I-11 and I-21 mens' and womens' ring styles a brilliance-cut stone. Choose from more than 12 stone colors to compliment your ring design, including all birthstone colors.

"What makes a Swarovski Zirconia unique is the precision cutting that creates a reflection of light identical to a diamond," Erwin Wieser, VP Operations at Swarovski said. "We are extremely excited to spark delight in the graduate's life during such a memorable achievement."

The partnership with Swarovski is just one of several exciting ways Balfour is innovating the graduation jewelry market. With several new metal options including Argentium Silver, Rose Gold and Mossy Oak Camo finish rings, along with its charm necklace collaboration with Austin-based designer Liz James, graduates have more options than ever before.

"Every ring, every Liz James necklace, and every piece of Journey Series jewelry we make is unique and custom to the student ordering it," Neeley said. "It's exciting to see so many unique combinations, and knowing our customers are having fun creating a lifelong memento keeps us striving to offer the very best options in the graduation jewelry space."

Shop your school store at www.balfour.com to see the full line up rings and jewelry available with Zirconia by Swarovski.

ABOUT BALFOUR:
For more than a century, Balfour®, a division of American Achievement Corporation®, has celebrated the most meaningful moments in students' lives with products like class rings, yearbooks, letter jackets and graduation regalia. Balfour reaches students and schools across the country and abroad through a variety of sales channels including in-school, online and retail distribution. With recent investments in digital technology, Balfour is innovating tradition with new offerings such as Encore™, the industry's first full-feature HTML5 software for yearbook creation, Balfour ID® backpacks, which feature patent-pending Velcro surfaces and a collection of interchangeable patches, and THRIVE, a new school and student enrichment program aimed at positively affecting campus culture. For more information, please visit the company's website at www.balfour.com.

Media Contact:
Amanda Reynolds | Director, Corporate Communications | [email protected]

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