High School and College students can tell their story with custom charm necklaces
Dallas, TX (January 2, 2020)– Balfour, digital retailer and premier provider of school recognition products, has teamed up with Liz James Designs in Austin to launch a line of custom charm necklaces for the fashion-forward student.
"Jewelry has always been about recognizing milestones in our lives," Jamie Pope, founder and designer of Liz James Designs, said. "With this charm necklace we’ve designed, you can take the charms on and off and build it like you want."
Balfour announced its partnership with the Austin-based designer in January 2019, just in time for graduation season. This versatile collection gives women the option to choose three to four custom charms, mixing and matching metals to tell their unique story.
Charms include year dates, mascots, enamel color patterns, symbols, initials, tags and more. Additionally, the charms are offered in several metal options including Argentium® Silver and sterling silver, along with white, yellow and rose gold. Select charms can be upgraded with Zirconia by Swarovski® in several stunning color options.
"What makes this product so special is the ability to customize it for years to come," Scott Blevins, Senior Vice President at Balfour, said. "We’re answering our customers’ needs through new ways to showcase accomplishments, school pride and personal taste."
The partnership with Liz James Designs is one of several exciting ways Balfour is innovating the graduation jewelry market. By offering several new metal options including Argentium® Silver, rose gold and Mossy Oak Camo finish rings, along with an exclusive partnership to offer Zirconia by Swarovski stones in its high fashion Journey Collection rings, Balfour is truly able to offer something for every student.
"We’ve spent months researching the market, especially around women’s class jewelry, and we found students want more options," Blevins said. "Our collaboration with Liz James Designs complements and adds the level of diversity our students want when telling their story."
Pope of Liz James Designs says she focuses on keeping all her designs versatile, giving women the option to dress them up or dress them down. She took that same approach when designing the exclusive charm collection.
"I love that you can tell the story from high school through college and beyond," Pope said. "Jewelry is most meaningful when you can take it along for the ride."
Shop your school store at www.balfour.com
For more than a century, Balfour®, a division of Iconic Group, has celebrated the most meaningful moments in students’ lives with products like class rings, yearbooks, letter jackets and graduation regalia. Balfour reaches students and schools across the country and abroad through a variety of sales channels, including in-school, online and retail distribution. With recent investments in digital technology, Balfour is innovating tradition with new offerings, such as Encore™, the industry’s first full-feature HTML5 software for yearbook creation; Balfour ID® backpacks featuring patent-pending hook-and-loop surfaces plus a collection of interchangeable patches; and THRIVE, a new school and student enrichment program aimed at positively affecting campus culture. For more information, please visit the company’s website at www.balfour.com.
Amanda Reynolds | Director, Corporate Communications | [email protected]