Balfour Launches Exclusive Gold Award Girl Scout Jewelry Collection
May, 2019

Stylish rings, necklaces and bracelets designed for Gold Award Girl Scouts, young women who have earned the organization’s most prestigious achievement

Dallas, TX (May, 2019)– Balfour®, digital retailer and premier provider of school recognition products, today announced a collaboration with Girl Scouts of the USA to provide a line of jewelry for Gold Award Girl Scouts—young women who have earned the pinnacle achievement of Girl Scouting. The new jewelry collection includes rings, necklaces and bracelets prominently displaying the Gold Award symbol.

"Balfour’s mission is about recognizing and celebrating the most meaningful moments in our lives, and the Girl Scout Gold Award is truly an achievement worth commemorating," Balfour CEO Bob Myers said. "We are proud to offer these young women a new way to showcase their achievement in a beautiful piece of keepsake jewelry."

Gold Award Girl Scouts don’t just change the world for the better, they change it for good. They channel their leadership, passion, work ethic, and creativity toward developing innovative solutions to society’s most pressing challenges. A Gold Award Girl Scout commits to a cause beyond herself, leading the charge to tackle significant issues in her community. Along the way, she becomes a proven leader who is primed to create ongoing change.

"The Gold Award is the mark of the truly remarkable," said Barry Horowitz, Chief Revenue Officer, Girl Scouts of the USA. "By creating sustainable solutions to our word’s most pressing challenges, Gold Award Girl Scouts lead in their communities, campuses and beyond. We are excited to collaborate with Balfour to help girls celebrate this incredible, world-changing accomplishment."

The Girl Scout Gold Award jewelry collection was designed with unique personalization options, giving each girl the ability to customize her piece based on fashion preference and personality.

"Our product innovation team did an excellent job designing pieces that truly embody the heart of what earning the Gold Award means," said Melissa Gosling, Balfour’s Director of Marketing and Gold Award Girl Scout. "Whether she chooses a ring featuring Zirconia by Swarovski or the classic emblem necklace piece, a Gold Award Girl Scout can wear this keepsake knowing it’s a timeless reminder of her lifetime accomplishment."

With select pieces starting at $99.00, the entire collection is available in up to 18K white and yellow gold at Balfour.com. Recent Gold Award Girl Scouts can purchase rings and necklaces now, with the bracelet option available for purchase in the coming weeks. Jewelry for Gold Award Girl Scout alums will also be added as the collection expands.

ABOUT BALFOUR:
For more than a century, Balfour®, a division of The Iconic Group®, has celebrated the most meaningful moments in students' lives with products like class rings, yearbooks, letter jackets, graduation regalia and commencement photography. Balfour reaches students and schools across the country and abroad through a variety of sales channels including in-school, online and retail distribution. With investments in digital technology, Balfour is innovating tradition with new offerings such as Encore™, the industry's first full-feature HTML5 software for yearbook creation and THRIVE, a new school and student enrichment program aimed at positively affecting campus culture. For more information, please visit the company's website at www.balfour.com.

ABOUT THE GIRL SCOUT GOLD AWARD:
Since 1916, Girl Scouts have been making meaningful, sustainable change in their communities and around the world. The Girl Scout Gold Award is the mark of the truly remarkable and is the pinnacle achievement in Girl Scouting, acknowledges the power behind each recipient’s dedication to not only empowering and bettering herself, but also to making the world a better place for others. Gold Award Girl Scouts are courageous leaders and visionary change makers. They are our future, and it looks bright! For more information and to join or volunteer, visit www.girlscouts.org.

ABOUT GIRL SCOUTS:
We're 2.5 million strong—more than 1.7 million girls and 750,000 adults who believe in the power of every G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ to change the world. Our extraordinary journey began more than 100 years ago with the original G.I.R.L., Juliette Gordon "Daisy" Low. On March 12, 1912, in Savannah, Georgia, she organized the very first Girl Scout troop, and every year since, we’ve honored her vision and legacy, building girls of courage, confidence, and character who make the world a better place. We’re the preeminent leadership development organization for girls. And with programs from coast to coast and across the globe, Girl Scouts offers every girl a chance to practice a lifetime of leadership, adventure, and success. To volunteer, reconnect, donate, or join, visit www.girlscouts.org.

Media Contact:
Amanda Reynolds | Director, Corporate Communications | [email protected]

For Girl Scouts of the USA:
[email protected]

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