Class rings get a high-fashion upgrade with the launch of The University Collection by Balfour
October 7, 2020

Leader in customized licensed jewelry launches another stylish collection to help students mark their achievements.

Dallas, TX (October 7, 2020)– Balfour®, digital retailer and premier class jewelry provider, has launched the University Collection by Balfour, a line of high fashion rings specifically for women. These new styles offer another great option for commemorating achievement with a timeless class ring.

"As more graduates look for alternatives to traditional rings, this collection provides style and longevity to the class jewelry space," Scott Blevins, Senior Vice President at Balfour, said.

The sophisticated collection is made up of 10 new ring styles for college and four styles for high school. Students can choose from 13 different metal types, from Sterling Silver to 18K white, yellow and rose gold.

Inspired by the iconic coin ring, the flat center is perfect for the official school seal. The seal is encircled by your choice of intricate and beautiful halo frames in either diamonds, white Zirconia by Swarovski® stones, or roped metal design.

The launch of The University Collection by Balfour comes on the tails of several new product launches from the company, including the recent collaboration with Austin-based jewelry designer Kendra Scott. In 2018, Balfour launched the Journey Collection, a line of stylish women’s rings featuring Zirconia from Swarovski®. Custom designed ring wraps launched earlier this year to complement the Journey Collection styles.

"We really look at this collection as sophisticated with a vintage twist, a start to an heirloom", Ashley Wilkerson, Sr. Director of Product Development and Online Buying, said. "The modern and classic style will be a treasured piece in her jewelry box that she can pass down from generation to generation to commemorate all her educational hard work and accomplishments."

The University Collection by Balfour is currently licensed at more than 500 colleges and universities, and new schools are being added online daily.

To learn more, shop your school at you wish to inquire about adding the collection’s styles to your school’s class jewelry offering, email [email protected].

For more than a century, Balfour®, a division of AAC-Iconic Group®, has celebrated the most meaningful moments in students' lives with products like class rings, yearbooks, letter jackets, graduation regalia and commencement photography. Balfour has become the leader in officially licensed collegiate jewelry through innovative partnerships with national brands like Kendra Scott, Liz James Designs, Swarovski Gemstones, and more. Balfour reaches students across the country and abroad through a variety of sales channels, including on-school representatives, a robust mobile platform and a new eCommerce destination site. Balfour’s focus on providing high schools, colleges and universities with an unparalleled product and service, matched with best-in-class digital marketing, has positioned the brands as the fastest growing class jewelry provider. Balfour is proud to give back to the community through THRIVE, its school and student enrichment program aimed at positively affecting campus culture. For more information, visit

Media Contact:
Amanda Reynolds | Director, Balfour Corporate Communications | [email protected]

Other Press
Balfour wins Graphic Excellence Award for innovations in letter jackets
September 9, 2020
Balfour recognized for its use of dye sublimation printing to reinvent traditional school achievement apparel.
Balfour and Kendra Scott partner to reinvent tradition with bold, class jewelry collection
September 2, 2020
Kendra Scott’s first-ever brand collaboration, bringing fashion-forward class ring and necklace designs to today’s student
Balfour Launches New Yearbook Tool to Make Virtual Photo Gathering Seamless for Schools Nationwide
August 17, 2020
Balfour’s EzPix Enables Schools to Capture Photos in a Virtual Landscape
Balfour Releases Industry-First Full Feature HTML5 Yearbook Software
February 15, 2018
Encore™ offers schools reimagined solution for yearbook production
Best Selling High School Rings by Balfour get a exclusive Zirconia by Swarovski upgrade
August 8, 2019
The hottest ring styles now available with brilliance-cut gemstones
American Achievement Corporation and Iconic Group announce merger to transform the graduation industry
May 20, 2019
Two industry leaders will have strong exposure to growing graduation categories and an ability to reach consumers across virtually all channels
Balfour Launches Exclusive Gold Award Girl Scout Jewelry Collection
May, 2019
Stylish rings, necklaces and bracelets designed for Gold Award Girl Scouts, young women who have earned the organization’s most prestigious achievement
Iconic Group's GradImages Inks 10-Year Renewal with Indiana University
May 22, 2017
GradImages & Indiana University Renew Partnership
Iconic Group Appoints Jaclyn Cannon as Chief Digital Officer
November 15, 2016
Multichannel Marketing Professional to Join Growing Digital Solutions Company
Event Photography Group Announces New Corporate Name: Iconic Group, Inc.
February 17, 2016
Leading Photography Services Company Rebrands, Signaling Evolution to a Digital Solutions Company Rooted in Rich Consumer Experience