Balfour Reinvents the Class Ring through Exclusive Designs set with Zirconia from Swarovski®
Aug. 23, 2018

New Journey series offers stylish, wearable options for today's student

Dallas, TX (Aug. 23, 2018)– Balfour®, digital retailer and premier provider of school achievement products, and Zirconia from Swarovski®, leading manufacturer of precision-cut genuine gemstones and created stones, are reenergizing the traditional graduation jewelry market with the new and exclusive Journey series ring collection. Putting fashion front and center with Pure Brilliance-cut Zirconia from Swarovski® and customizable options, the new Journey series brings innovation and a new, stylish offering for students to wear year round.

"Balfour knows that students today want more than a traditional class ring which is why we are so excited to offer a more wearable option with designs from the Journey series," said Justin Honea, VP, Product Innovation, Balfour. "With stylish and personalized options, we can give students a new, trendy way to show off their personal style and amplify their achievements."

Balfour and Zirconia from Swarovski® set out to redefine the class ring industry by designing an irresistible collection of women's class rings to serve as a gorgeous accessory to be worn not only their senior year, but throughout all of high school and beyond. With nine ring styles to choose from, students can use their fashion preferences to design the perfect ring for their personality. When it comes to stones, students can choose from 12 customizable Zirconia from Swarovski® options that can be set in Sterling Silver, Argentium, White Gold (10k, 14k, 18k), Yellow Gold (10k, 14k, 18k) or Rose Gold. To make the ring extra personal, graduation years or names can be engraved on the side of the band with room for 20 extra characters on the inner band.

"We knew there was a white space in the industry to create more exciting and fashionable ring options for today's student," said Erwin Wieser, VP, Sales and Operations Americas, Zirconia from Swarovski®. "With Balfour as the leader in school branding and products, we couldn't think of a better way to bring the exclusive Journey series to market."

In addition to the new men’s styles, the collection is also launching pendant styles to give moms and teachers the opportunity to celebrate alongside students. Each piece features personalization options from stone incising to side design customization and inside engraving.

Visit your school store at www.balfour.com to view the full Journey series ring collection. Prices range from $299 for Sterling Silver and $399 for 10k Gold

Balfour offered a gift with purchase promotion in the fall of 2019, with buyers receiving a complimentary piece of Kendra Scott jewelry with purchase of a class ring. The successful promotion led to Balfour becoming the exclusive Kendra Scott authorized retailer in the class jewelry space to-date. The multi-faceted partnership includes the gift-with-purchase program, product collaboration, and exclusive retail partnership.

ABOUT BALFOUR:
For more than a century, Balfour®, a division of American Achievement Corporation®, has celebrated the most meaningful moments in students' lives with products like class rings, yearbooks, letter jackets and graduation regalia. Balfour reaches students and school across the country and abroad through a variety of sales channels including in-school, online and retail distribution. With recent investments in digital technology, Balfour is innovating tradition with new offerings such as Encore™, the industry's first full-feature HTML5 software for yearbook creation, Balfour ID® backpacks, which feature patent-pending Velcro surfaces and a collection of interchangeable patches, and THRIVE, a new school and student enrichment program aimed at positively affecting campus culture. For more information, please visit the company's website at www.Balfour.com.

ABOUT ACHIEVEMENT CORPORATION®:
American Achievement Corporation operates under the brands Balfour®, ArtCarved®, Gaspard®, Keepsake® and Taylor Publishing Company®. With more than 1,200 employees in 10 facilities across North America, AAC is recognized as one of largest distributors of commemorative jewelry and recognition products.

ABOUT SWAROVSKI:
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 2,800 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.6 billion euros in 2016. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2016, the Group generated revenue of about 3.37 billion euros and employed more than 32,000 people. A responsible relationship with people and the planet is an integral part of Swarovski's heritage. The global Swarovski Waterschool education program has reached 461,000 children on the world's greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote wellbeing, and conserve natural resources to achieve positive social impact. www.swarovskigroup.com

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